News RSS

A limited release of 24 bottles of 3 Scots EdT will drop Monday, October 2 at noon (Eastern) to benefit a local music program serving 130+ students. Scholars of vintage Seaforth shaving history (if such a thing exists) will realize that Seaforth 3 Scots never existed.  And they would be correct.  All of our products are based on vintage Seaforth shaving goods from the 1930's through the 1970's.  So why release EdT based on a product that never existed?  And why is it my favorite product in our lineup? Development The story begins just after the release of our first two products - Heather...

Read more

Since the release of Sea Spice Lime in 2021 we have had a lot of requests for a traditional alcohol-based aftershave splash.  I made a couple very small runs of it - mostly for my barber who uses it in the shop and for the annual Ohio Wet Shaver's Meetup, who included it in their swag bags.   I'm excited to say that Sea Spice Lime Aftershave Splash is now a permanent part of the Seaforth lineup! But we sometimes get the question - what's the difference between a "splash" and a "toner"?   The simple answer is that aftershave splash is alcohol...

Read more

When I was young I remember my dad spending hours writing Thanksgiving cards to his customers. Thanksgiving cards weren’t common so I asked him why... “Nobody has to buy from us” was what he said. “They are making a choice, and that choice is what keeps us in business.” It wasn’t until adulthood that I appreciated the wisdom in that sentiment. We know that nobody has to buy small-batch artisan products. The fact that you do (and from our store!) is an honor that is hard to put into words. Your support fills up our evenings and weekends with work we can be proud of. You give me the gift...

Read more

Shortly after we launched Seaforth Heather and Spiced, work began on a special scent from the Seaforth universe - Black Watch.  It has taken some time to bring Black Watch to life (almost 2 years!) but we're getting close to the finish line.   Black Watch was a special chapter in the Seaforth story.  It had lofty ambitions to take the brand in an upscale direction.  It was a more sophisticated scent, suited for day or night, and there was a strong emphasis on the Cologne version rather than simply Aftershave.   To keep the brand exclusive, Black Watch was only sold in luxury...

Read more

Summer can get busy, so I wanted to give a quick update about some upcoming travel and what we’re planning when we return.  Our “third daughter”, Sophie, is getting married in Germany this week and we’re excited to be traveling to the wedding.  Sophie was the first of two exchange students we hosted.  It’s wild to have watched her grow from a 15 year old kid to a 26 year old woman who is ready to tie the knot. The store will be open as normal. We have some help with shipping so everything will ship as usual (typically within...

Read more