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Shortly after we launched Seaforth Heather and Spiced, work began on a special scent from the Seaforth universe - Black Watch.  It has taken some time to bring Black Watch to life (almost 2 years!) but we're getting close to the finish line.   Black Watch was a special chapter in the Seaforth story.  It had lofty ambitions to take the brand in an upscale direction.  It was a more sophisticated scent, suited for day or night, and there was a strong emphasis on the Cologne version rather than simply Aftershave.   To keep the brand exclusive, Black Watch was only sold in luxury...

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Summer can get busy, so I wanted to give a quick update about some upcoming travel and what we’re planning when we return.  Our “third daughter”, Sophie, is getting married in Germany this week and we’re excited to be traveling to the wedding.  Sophie was the first of two exchange students we hosted.  It’s wild to have watched her grow from a 15 year old kid to a 26 year old woman who is ready to tie the knot. The store will be open as normal. We have some help with shipping so everything will ship as usual (typically within...

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I'm excited to share some details about a new release we have scheduled for Monday, May 23 at noon Eastern.   The scent is called Fleur de France - a French Barbershop with geranium, citron, rosemary, coumarin, oakmoss, and white musk. It’s inspired by the 1968 Seaforth original.  The late 60’s was an interesting period of time for the vintage Seaforth brand.  For 30 years Seaforth offered a few scents in a dizzying array of products (soaps, creams, powders, bath soap, brushless cream).   But after the success of Sea Spice Lime in 1966 the strategy changed dramatically.  Seaforth focused less on...

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Black Friday sales seem to be starting earlier these days but we have a traditionalist streak when it comes to the post-Thanksgiving custom.  We're waiting until Friday proper to start the sale but we think it will be worth the wait.  Here are our specials for Black Friday (midnight) though the end of Cyber Monday: 20% off everything.  No promo code needed - discounts will be applied automatically at checkout (excludes gift cards).  All shaving soaps, toners, EdT, bath soaps and razor cases are included in the sale. New release bath soaps.  Our first full run of bath soaps has...

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We have been interested in making handmade bath soaps since the launch of Seaforth but there has always been one major obstacle - space.  Unlike hot process shaving soaps, which are ready to use almost as soon as they are made, cold process bath soaps need time to cure and mellow out - 4 to 6 weeks in most cases. Making space to cure the soaps was a challenge in our small workshop.  Even though curing soap smells great it can be a little overwhelming in a small space.   Our summer project was expanding the workshop to give ourselves a...

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