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I'm excited to share some details about a new release we have scheduled for Monday, May 23 at noon Eastern.   The scent is called Fleur de France - a French Barbershop with geranium, citron, rosemary, coumarin, oakmoss, and white musk. It’s inspired by the 1968 Seaforth original.  The late 60’s was an interesting period of time for the vintage Seaforth brand.  For 30 years Seaforth offered a few scents in a dizzying array of products (soaps, creams, powders, bath soap, brushless cream).   But after the success of Sea Spice Lime in 1966 the strategy changed dramatically.  Seaforth focused less on...

Black Friday sales seem to be starting earlier these days but we have a traditionalist streak when it comes to the post-Thanksgiving custom.  We're waiting until Friday proper to start the sale but we think it will be worth the wait.  Here are our specials for Black Friday (midnight) though the end of Cyber Monday: 20% off everything.  No promo code needed - discounts will be applied automatically at checkout (excludes gift cards).  All shaving soaps, toners, EdT, bath soaps and razor cases are included in the sale. New release bath soaps.  Our first full run of bath soaps has...

We have been interested in making handmade bath soaps since the launch of Seaforth but there has always been one major obstacle - space.  Unlike hot process shaving soaps, which are ready to use almost as soon as they are made, cold process bath soaps need time to cure and mellow out - 4 to 6 weeks in most cases. Making space to cure the soaps was a challenge in our small workshop.  Even though curing soap smells great it can be a little overwhelming in a small space.   Our summer project was expanding the workshop to give ourselves a...

We've been blown away by the response to Sea Spice Lime and we're so appreciative for the orders, comments and reviews.  We're starting to see stock-outs on our site and others so I wanted to give an update on availability and where to find Sea Spice Lime. Production Update:  We've sold out of EdT and Aftershave Toner, but more are on the way.  I'm making more soap and toner today and hope to have another small run of EdT ready in a few weeks.  We have had some unexpected delays in raw materials and labels but that should be resolved...

By 1966 Seaforth! enjoyed nearly 3 decades of success with their Heather and Spiced scents.  They hadn't strayed far from these fragrances, instead opting to add ancillary products like deodorant and brushless cream to their lineup. As the earliest Seaforth users neared retirement age a younger generation became a key demographic.  The tastes of the new consumers were less rigid and traditional than their fathers.  The market was ready for a departure from the heady scents of the 40s and 50s.   In 1966 Seaforth launched Sea Spice Lime to adapt to the changing times.  The scent was lighter and more vibrant...